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A New CBD Infused Bottled Water Standing Two U.S. Patents Ahead Of Any Competitor Taps Arnold's Brand And His Latest Celebrity Apprentice Refresh To Make Loud Market Debut

Puration, Inc. (USOTC: PURA) in alliance with North American Cannabis Holdings, Inc. (USOTC: USMJ) will launch EVERx CBD Infused Bottled Water at Arnold Schwarzenegger’s Annual Arnold Sports Festival (formerly the Arnold Classic) in Columbus, Ohio starting March 2nd, 2017 and continuing through March 3rd.  The Arnold is host to over 70 sporting events with 18,000 athletes.  That’s more athletes than found competing at the Olympics.  The Arnold will include an Expo with over 1,000 booths.  

The EVERx CBD Infused Bottled Water Label

EVERx CBD Infused Bottled Water In The City BlendsTM VIP Suite At The Arnold Sports Festival

EVERx CBD Infused Bottled Water can be found at the Arnold in the City BlendsTM VIP Suite.  In addition to serving EVERx CBD Infused Water, City BlendsTM Smoothies blended with EVERx CBD Infused Water will also be available.


First EVERx Commercial Brand Launch Brought To You By Puration On Behalf Of North American Cannabis Holdings

EVERx is a new sports, fitness and wellness nutritional supplement brand specializing in products infused with cannabidiol  (CBD).  The EVERx brand was launched by, and is owned by North American Cannabis Holdings.  A number of EVERx CBD infused nutritional supplements are under development at this time or currently being sold in pilot marketing campaigns.  Puration licensed from North American Cannabis Holdings the rights to develop and market a CBD                                                                                                                           infused water.  EVERx CBD Infused Water is the first EVERx                                                                                                                          brand commercial launch.

A CBD Infused Beverage Backed By Two U.S. Patents

Puration has partnered with Xtreme Technology, a subsidiary of Alkame Holdings, Inc. (USOTC: ALKM) to combine Puration’s proprietary cannabis extract process based on a U.S. Patent with  Xtreme’s U.S. Patented technology that alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry.  The Xtreme technology breaks down the hydrogen bonds, reducing water's cluster size, providing a more efficient delivery system for the CBD. Separate from the infused CBD, the Xtreme technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration.

The Value of The City BlendsTM Relationship

In June of 2015, North American Cannabis Holdings acquired the City BlendsTM Flagship Licensee Restaurant in a first step toward developing a cannabis themed restaurant for the health-conscious consumer.  North American Cannabis Holdings called its concept restaurant the AmeriCanna Cafe.  The idea is to develop a restaurant chain featuring smoothies infused with cannabis extracts among other beverages and food items.  While developing the concept and piloting various products through the distribution channels that came with the 2015 acquisitions, North American Cannabis Holdings has realized approximately $500,000 in sales over the previous 12 months.  Now, City BlendsTM has invited North American Cannabis Holdings and Puration to introduce EVERx CBD Infused Bottled Water at the City BlendsTM Exhibit at the Arnold. 

The VIP section at the Arnold is open by invite only.  To try EVERx CBD Infused Bottled Water at the Arnold, contact the company in advance.

City BlendsTM Stores Nationwide - Not To Mention Those Outside The U.S. 

$3 Million First Year Revenue Plan

PURA has developed the EVERx CBD Infused Sports Drink with 10 mg of CBD in a 16.9 oz bottle.  Based on an existing EVERx pre-order and the first distribution agreement, PURA anticipates $1 million in EVERx sales in 2017.  PURA has published a comprehensive $3 million first year revenue plan for its overall product line.

EVERx CBD Infused Water Target Market

EVERx will target the growing number of recreational and competitive athletes citing CBD for its benefits in substantially reducing recovery times and increasing cardio output as well as accelerating the healing process from injury and preventing against future injury.  EVERx will also target the general consumer that is becoming more aware of the antioxidant and neural- protective research backed benefits of CBD.  Research has shown CBD to mitigate diabetes risk and reduce cancer cells among demonstrating other specific targeted uses. 

CBD Benefits for Fitness and Wellness

 CBD is an ideal component of a pre and post workout regime.  CBD works as an anti-inflammatory and relieves muscle spasms.  CBD also works to relieve pain.  CBD protects the heart, lungs and brain.  Often essential when it comes to high intensity and competitive training, CBD reduces nausea, increases appetite and aides sleep.  Ongoing research continues in regard to CBD as a treatment for sports related head trauma.  CBD is not just a good addition to an athletes training regime; It can be the foundation of a healthy wellness routine for everyone.

$279.65 Billion Bottled Water Market

The bottled water market was valued at US $157.27 billion in 2013 and is expected to reach US $279.65 billion by 2020 (Transparency Market Research). Given the magnitude of the bottled water market, management plans to review first quarter performance and potentially increase the first year target at that time.